Alen Gojčeta is a co-founder of Predikt.HR, a start-up that combines data science and behavioral sciences in order to improve organizational outcomes. Alen is a doctoral student and a researcher in I-O psychology, with wide experience in management, consulting and marketing.

Alen started his career at Optima Group (now Optima Telekom) as a sales engineer in retail, where he advanced to the position of sales and marketing director and Zagreb branch manager. The next eleven years Alen spent with IBM Croatia, mostly in leading different teams and departments. After an entrepreneurial period in 2015, when he consulted companies and founded laundry.operiosusi.com, a family owned business, Alen joined A1 Croatia, the leading telco operator, where he established and managed a new business unit proposing and developing commercial ICT, cloud and digital offerings.

Alen is an author of a number of professional and scientific articles on CRM, BI, Big Data, marketing strategies, sales and work performance. He is a lecturer on the Radilica Contact Center Academy on the topic of contact center tools and technologies. In 2010 ICT magazine “Mreža” named him one of top 25 Croatian IT consultants with specialization in CRM.