The 2010 was the first full year of Alen’s Think Place is represented by 12 peaces of written work:
- 5 translations of my articles published in Croatian business magazines during the past decade. Mostly on CRM.
- 5 classical blog posts. Some of those were quick thoughts, and some other were excerpts from my recent articles
- 2 reviews of positioning / branding approaches (McDonalds and Cedevita)
Alen’s think place is meant for business professionals, mostly for those who deal with sales, marketing, CRM and business strategies in general. I hope that you have found value for yourself and that you will keep finding it at www.gojceta.com.
I used the www.gojceta.com to write the follow up of the CRM seminar I hosed. The conclusions are interesting to any professional dealing with CRM.
In this post I announced the facelift of my CRM seminar and shared some thoughts about the approach.
The “bdp Triangle” – my Article on challenges of telesales campaigns – (English translation), Liderpress, 11/2005
The “bdp Triangle” is among my best sales concepts….
I just couldn’t resist to write the article about this unconsistent branding approach…
A small “Alen’s ThinkPlace” strategy: consistent content to the consistent audience using a single language…
The article elaborates the problem of a “CRM organization”…
Small insight in my latest article published in Mreza magazine through a story inspired by a true event…
English preview of the implementation part of my April article – the 7 wisdom for a successful CRM implementation…
The concepts from this article from 2002 are just today becoming really mature and useable…
In 2010 this was one of the most read articles at www.gojceta.com. Check why…
A pretty long article about Interactive Voice Response set in two parts. Still relevant, but with the major change about the handy nature of mobile Internet access. Read first the part one below 🙂
Part one of the above article.
All of the work above is copyright of Alen Gojceta. If you use it in academic or professional publications, please cite the author and the respective sources.