Summary of the first year of Alen’s Think Place

The first full year of Alen’s Think Place is represented by 12 peaces of written work. Here are the summaries and links to 5 business articles translated to Englsih, 5 blog posts and 2 reviews of positioning / branding strategies…

The 2010 was the first full year of Alen’s Think Place is represented by 12 peaces of written work:

  • 5 translations of my articles published in Croatian business magazines during the past decade. Mostly on CRM.
  • 5 classical blog posts. Some of those were quick thoughts, and some other were excerpts from my recent articles
  • 2 reviews of positioning / branding approaches (McDonalds and Cedevita)

Alen’s think place is meant for business professionals, mostly for those who deal with sales, marketing, CRM and business strategies in general. I hope that you have found value for yourself and that you will keep finding it at www.gojceta.com.

CRM education – the follow up

11/23/2010
I used the www.gojceta.com to write the follow up of the CRM seminar I hosed. The conclusions are interesting to any professional dealing with CRM.

The CRM seminar redesign – the whys and hows

10/24/2010
In this post I announced the facelift of my CRM seminar and shared some thoughts about the approach.

The “bdp Triangle” – my Article on challenges of telesales campaigns – (English translation), Liderpress, 11/2005

09/09/2010
The “bdp Triangle” is among my best sales concepts….

Cedevita tea: “Dad does it dissolve in water?”

06/27/2010
I just couldn’t resist to write the article about this unconsistent branding approach…

Redefining the concept of Alen’s Think Place – the imperative of consistency

06/15/2010
A small “Alen’s ThinkPlace” strategy: consistent content to the consistent audience using a single language…

My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003

04/26/2010
The article elaborates the problem of a “CRM organization”…

Story about Mr. S and the failed CRM project

04/11/2010
Small insight in my latest article published in Mreza magazine through a story inspired by a true event…

7 wisdoms for a successful CRM implementation

03/16/2010
English preview of the implementation part of my April article – the 7 wisdom for a successful CRM implementation…

My Article on CRM customization (translated to English), Banka magazine, September 2002

01/31/2010
The concepts from this article from 2002 are just today becoming really mature and useable…

“Tasting” the McCafe’ business model

01/18/2010
In 2010 this was one of the most read articles at www.gojceta.com. Check why…

My article on IVR systems – PART 2 (translated to English), Banka magazine, May 2002

01/11/2010
A pretty long article about Interactive Voice Response set in two parts. Still relevant, but with the major change about the handy nature of mobile Internet access. Read first the part one below 🙂

My article on IVR systems – PART 1 (translated to English), Banka magazine, May 2002

01/02/2010
Part one of the above article.

All of the work above is copyright of Alen Gojceta. If you use it in academic or professional publications, please cite the author and the respective sources.

Redefining the concept of Alen’s Think Place – the imperative of consistency

I have decided to keep “Alen’s ThinkPlace” consistent by delivering consistent content to the consistent audience using a single language. Here is why…

I have decided to keep “Alen’s Think Place” consistent by delivering consistent content (marketing / mainly CRM, sales, management, leadership) to the consistent audience (CRM experts, marketers, business leaders) using a single language (English).

I gave up writing posts in Croatian language and I have cancelled the category “Better Croatia”. Therefore I’m in process of translating some of my already prepared work in Croatian language on marketing and CRM to English.

This concept transformation is the major “why” I haven’t post a word for some time.

I believe that this is a good decision because success of any source depends on how consistent its message is for the targeted audience.

If I’d ever decide to write in Croatian it will be on a separate web site / blog. If I’d ever decide to use my Twitter account for chatting with my friends, I’ll open an alternative account. If I’d ever decide to use Facebook for business, I’ll create an additional profile.

Us – the individuals appear in many forms: as professionals, friends, relatives, hobbyist, thinkers, artists… The many of ours become one among different appearances in front of different audiences – our bosses, partners, subordinates, parents…

The appearance of the one is always consistent, so shall be this web site.

Alen

7 wisdoms for a successful CRM implementation

In April 2010 issue of Mreža (www.bug.hr/mreza), the Croatian magazine for IT professionals, my new article on CRM will be published. Actually there are two articles, one about CRM implementation and the other about related sourcing options and the available technology choices. I post here the English preview of the implementation part – a 7 points resume of the proposed implementation advices – the 7 wisdoms for a successful CRM implementation:

A preview of my article from April 2010 issue of magazine Mreža (Network)

  1. Do not “implement CRM“, rather solve specific business needs (sometimes you will want to have it so badly just because others would claim to have it too)
  2. Understand the culture and motivations of individuals and departments and incorporate it into the design of your CRM (even the cleaning woman may have something against your concept of CRM).
  3. Focus on small victories on the road to your great goal (otherwise only the goal would remain, an empty project budget, and travelers tired of the journey).
  4. Describe the desired business outcome to the technology providers, rather than the solution it self (describing a solution is their job anyway).
  5. Manage change at all levels during and after implementation (without a goal, a reason, and a role, even the most persistent ones shall give up soon)
  6. Optimize the user experience of your CRM application (a bad user interface is a grain of sand that can ruin whole systems).
  7. Establish a process of managing your data (data does not know how to leave a client, enter the CRM system, mark it self, link within context and turn it self into information).

©Alen Gojceta

Hi folks – the blog intro post

This is my first post. After having brought a difficult decision on which blog platform to use, I have chosen to install the WordPress on my domain. I must say that the people from Google’s Blogger are great and I’ll probably never know if my decision was really right.

My vision is to provide here 3 different categories of blog posts:

  1. Posts in English about leadership, sales and marketing (mostly on CRM)
  2. Posts in Croatian language about same as above + some thoughts about how to make my country better
  3. My articles, published in different Croatian business magazines. Translated here in English (I’ll post as translated one by one – the first one right after this post)

In addition there will be a separate page with my academic work. I plan to provide this work in English and Croatian (I’ll probably need a sponsor for translation :-))

You can follow me on Twitter (search agojceta, untill I install a widget on this web site).

Enjoj