Posts Tagged ‘positioning’

My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003

The article elaborates the problem of a "CRM organization" - the one that behaves in a consistent way throughout all of its ways of operation, including different departments, people and processes. Author has put a special focus on "non CRM" departments, such as fraud detection and collections, because those often forget to take part of an integral CRM ecosystem...

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