marketing - The place to share my thoughts about stuff such as sales, marketing, leadership and economy in general

Posts Tagged ‘marketing’

Cedevita tea: “Dad does it dissolve in water?”

For some time now I've been cultivating the idea to write a few lines about an unusual branding that the Atlantic group applied to their tea product line. Probably the idea would never have grown into a decision, and the decision into action, if there wasn't the observation of my eight-year old son that has confirmed my suspicions...

2 comments - What do you think? Posted by Alen Gojceta - 06/27/2010 at 19:08

Categories: Posts, Sales, marketing & similar stuff Tags: Atlantic grupa, branding, Cedevita, management, marketing, tea

Redefining the concept of Alen’s ThinkPlace – the imperative of consistency

I have decided to keep "Alen's ThinkPlace" consistent by delivering consistent content to the consistent audience using a single language. Here is why...

Be the first to comment - What do you think? Posted by Alen Gojceta - 06/15/2010 at 21:38

Categories: Posts Tags: Alen's ThinkPlace, blog, consistency, CRM, English, leadership, management, marketing

My Article on CRM customization (translated to English), Banka magazine, September 2002

Organizations in mature phase of managing customer relationship are becoming able to implement real time dynamic (micro) segmentation in addition to the traditional segmentation based on "obvious" customer parameters. Personalization of the content, on the level of individual customer, is possible through matrure data collection and management. The article starts by an original introduction into the topic by an example of a restaurant with 150.000 tables...

Be the first to comment - What do you think? Posted by Alen Gojceta - 01/31/2010 at 22:38

Categories: My Articles Tags: bankamagazine, business articles, CRM, marketing, segmentation

“Tasting” the McCafe’ business model

McDonalds announcement to introduce McCafe' line of business brought many controversies during past year or so. One of the comments from a journalist was about hard-to-immagine truck diver who jumped in McDonalds for a fast and cheap hamburger lunch, asking a fancy cup of latte macchiato. Is this a problem? I went to the Zagreb McCafe and "had a taste" in person of the newly introduced McDonalds business model. Read about it in the furhter text and let me know what do you think.

2 comments - What do you think? Posted by Alen Gojceta - 01/18/2010 at 22:22

Categories: Posts, Sales, marketing & similar stuff Tags: business model, customer service, marketing, McCafe, McDonalds

Hi folks – the blog intro post

This is my first post. After having brought a difficult decision on which blog platform to use, I have chosen to install the WordPress on my domain. I must say that the people from Google’s Blogger are great and I’ll probably never know if my decision was really right.

My vision is to provide here 3 different categories of blog posts:

Posts in English about leadership, sales and marketing (mostly on CRM)
Posts in Croatian language about same as above + some thoughts about how to make my country better
My articles, published in different Croatian business magazines. Translated here in English (I’ll post as translated one by one – the first one right after this post)

In addition there will be a separate page with my academic work. I plan to provide this work in English and Croatian (I’ll probably need a sponsor for translation )