Cedevita tea: “Dad does it dissolve in water?”
For some time now I've been cultivating the idea to write a few lines about an unusual branding that the Atlantic group applied to their tea product line. Probably the idea would never have grown into a decision, and the decision into action, if there wasn't the observation of my eight-year old son that has confirmed my suspicions...
Categories: Posts, Sales, marketing & similar stuff Tags: Atlantic grupa, branding, Cedevita, management, marketing, tea
Redefining the concept of Alen’s ThinkPlace – the imperative of consistency
I have decided to keep "Alen's ThinkPlace" consistent by delivering consistent content to the consistent audience using a single language. Here is why...
Categories: Posts Tags: Alen's ThinkPlace, blog, consistency, CRM, English, leadership, management, marketing
My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003
The article elaborates the problem of a "CRM organization" - the one that behaves in a consistent way throughout all of its ways of operation, including different departments, people and processes. Author has put a special focus on "non CRM" departments, such as fraud detection and collections, because those often forget to take part of an integral CRM ecosystem...
Categories: My Articles Tags: bankamagazine, business articles, CRM, leadership, management, positioning
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