“Tasting” the McCafe’ business model
McDonalds announcement to introduce McCafe' line of business brought many controversies during past year or so. One of the comments from a journalist was about hard-to-immagine truck diver who jumped in McDonalds for a fast and cheap hamburger lunch, asking a fancy cup of latte macchiato. Is this a problem? I went to the Zagreb McCafe and "had a taste" in person of the newly introduced McDonalds business model. Read about it in the furhter text and let me know what do you think.
Categories: Posts, Sales, marketing & similar stuff Tags: business model, customer service, marketing, McCafe, McDonalds
My article on IVR systems – PART 1 (translated to English), Banka magazine, May 2002
This is the English translation of an article published in Banka magazine in 2002. The article is about Interactive Voice Response devices (IVR). IVR systems find their "best fit" within call center environments where they represent the "finest compromise" of a CRM strategy. This is the first part of the article, addressing pretty universal topics of CRM, IVR and call centers, and therefore still actual, despite its origin from 2002.
Categories: My Articles Tags: bankamagazine, call center, CRM, customer service, Interactive Voice Response, IVR
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