Posts Tagged ‘CRM’

Redefining the concept of Alen’s ThinkPlace – the imperative of consistency

I have decided to keep "Alen's ThinkPlace" consistent by delivering consistent content to the consistent audience using a single language. Here is why...

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My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003

The article elaborates the problem of a "CRM organization" - the one that behaves in a consistent way throughout all of its ways of operation, including different departments, people and processes. Author has put a special focus on "non CRM" departments, such as fraud detection and collections, because those often forget to take part of an integral CRM ecosystem...

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Story about Mr. S and the failed CRM project

Small insight in my latest article published in Mreza magazine (www.bug.hr/mreza). This is a story inspired by a true event and used as an descriptive introduction to the topic of CRM implementation. The complete article is available in Croatian in the April 2010 issue of Mreza magazine (www.bug.hr/mreza).

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7 wisdoms for a successful CRM implementation

In April 2010 issue of Mreža (www.bug.hr/mreza), the Croatian magazine for IT professionals, my new article on CRM will be published. Actually there are two articles, one about CRM implementation and the other about related sourcing options and the available technology choices. I post here the English preview of the implementation part - a 7 points resume of the proposed implementation advices - the 7 wisdoms for a successful CRM implementation:

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My Article on CRM customization (translated to English), Banka magazine, September 2002

Organizations in mature phase of managing customer relationship are becoming able to implement real time dynamic (micro) segmentation in addition to the traditional segmentation based on "obvious" customer parameters. Personalization of the content, on the level of individual customer, is possible through matrure data collection and management. The article starts by an original introduction into the topic by an example of a restaurant with 150.000 tables...

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My article on IVR systems – PART 1 (translated to English), Banka magazine, May 2002

This is the English translation of an article published in Banka magazine in 2002. The article is about Interactive Voice Response devices (IVR). IVR systems find their "best fit" within call center environments where they represent the "finest compromise" of a CRM strategy. This is the first part of the article, addressing pretty universal topics of CRM, IVR and call centers, and therefore still actual, despite its origin from 2002.

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My article on call centers translated to English, Banka magazine, February 2002

Call centers represent the very hearth of a CRM strategy. Why do we need call centers? How do we choose it and what is the experience of those who decided to modernize their customer interaction environments? These questions and more I tried to answer in this article, published in 2002 in Croatian Banka magazine. I have translated it to English for the convenience of all English speaking visitors of this blog.

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Hi folks – the blog intro post

This is my first post. After having brought a difficult decision on which blog platform to use, I have chosen to install the WordPress on my domain. I must say that the people from Google’s Blogger are great and I’ll probably never know if my decision was really right.

My vision is to provide here 3 different categories of blog posts:

1. Posts in English about leadership, sales and marketing (mostly on CRM)
2. Posts in Croatian language about same as above + some thoughts about how to make my country better
3. My articles, published in different Croatian business magazines. Translated here in English (I’ll post as translated one by one – the first one right after this post)

In addition there will be a separate page with my academic work. I plan to provide this work in English and Croatian (I’ll probably need a sponsor for translation )

You can follow me on Twitter (search agojceta, untill I install a widget on this web site).

Enjoj