Posts Tagged ‘business model’

“Tasting” the McCafe’ business model

McDonalds announcement to introduce McCafe' line of business brought many controversies during past year or so. One of the comments from a journalist was about hard-to-immagine truck diver who jumped in McDonalds for a fast and cheap hamburger lunch, asking a fancy cup of latte macchiato. Is this a problem? I went to the Zagreb McCafe and "had a taste" in person of the newly introduced McDonalds business model. Read about it in the furhter text and let me know what do you think.

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