Comments for Alen's ThinkPlace

Comment on Cedevita tea: “Dad does it dissolve in water?” by Ivan

Ivan — Fri, 13 Aug 2010 08:15:53 +0000

Nice article with some good questions to whoever made branding decisions in Atlantic.

Just as another passionate tea consumer I would say that Cedevita tea line is addressing lower end market segment where price is more important then quality itself.

Comment on Cedevita tea: “Dad does it dissolve in water?” by Alen Gojceta

Alen Gojceta — Thu, 01 Jul 2010 19:53:15 +0000

Today Atlantic grupa has announced its aquisition of Droga Kolinska. This aquisition created one of the largest food groups in South-east Europe with 4300 employees and more than 650 million Euro in revenue.

Yes it is true, Atlantic is a great company, despite the way they brand their teas.

Comment on My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003 by Nicole Miller

Nicole Miller — Thu, 10 Jun 2010 17:14:43 +0000

Thanks for the well written article! It is so true that in order to be desirable to customers a CRM system is NEEDED because it puts them at the center. Your readers may interested in this article “Choosing a Business Solution”. Check it out; http://blog.suradocrm.com/2010/03/04/choosing-a-business-solution/

-Nicole

Comment on Story about Mr. S and the failed CRM project by Viktor

Viktor — Thu, 15 Apr 2010 07:10:40 +0000

There was one and only one reason for failure: CRM doesnt mean implementation of the application but changing the way organization functions and thinks. In this case they refused to change processes and wanted to keep them the same way with explanation: “We do it this way and no other way”. You cant implement CRM without adjusting your processes. That is why they failed.

There is number of reasons why it was that way, and we can enter into the discussion about it. But the bottom line is (and will be) that if you want to implement CRM you need to rethink your everyday business – how and why you do it.

Comment on “Tasting” the McCafe’ business model by Alen Gojceta

Alen Gojceta — Sat, 06 Mar 2010 20:53:33 +0000

Hi Daniela,
there are different areas where we could look for reasons. The 2 most likely:
- Croatians love spending time in coffee shops, and the upsell on kid’s hamburgers makes sense
- the difference between the standard 7Kn, compared to 10Kn is perhaps 50%, but in essence, it is just 3 kunas. I believe that the guys from McDonalds market research have tested the price elasticity and consciously decided for that approach

Comment on “Tasting” the McCafe’ business model by Daniela Di Gioia

Daniela Di Gioia — Wed, 10 Feb 2010 22:50:25 +0000

I wonder how they manage to sell at 10 Kn..? I would expect them to keep their “affordable prices” policy.. cant see why they would postion themselves as an upscale coffee shop

Comment on My article on call centers translated to English, Banka magazine, February 2002 by goranapp

goranapp — Mon, 21 Dec 2009 10:05:37 +0000

Most people turn their blog posts into books and articles. Thank you for changing this trend up side down and welcome to Croatian business blogging scene.