Cedevita tea: “Dad does it dissolve in water?”
For some time now I've been cultivating the idea to write a few lines about an unusual branding that the Atlantic group applied to their tea product line. Probably the idea would never have grown into a decision, and the decision into action, if there wasn't the observation of my eight-year old son that has confirmed my suspicions...
Categories: Posts, Sales, marketing & similar stuff Tags: Atlantic grupa, branding, Cedevita, management, marketing, tea
Redefining the concept of Alen’s ThinkPlace – the imperative of consistency
I have decided to keep "Alen's ThinkPlace" consistent by delivering consistent content to the consistent audience using a single language. Here is why...
Categories: Posts Tags: Alen's ThinkPlace, blog, consistency, CRM, English, leadership, management, marketing
Story about Mr. S and the failed CRM project
Small insight in my latest article published in Mreza magazine (www.bug.hr/mreza). This is a story inspired by a true event and used as an descriptive introduction to the topic of CRM implementation. The complete article is available in Croatian in the April 2010 issue of Mreza magazine (www.bug.hr/mreza).
Categories: Posts, Sales, marketing & similar stuff Tags: business articles, CRM, CRM implementation, Mreza
7 wisdoms for a successful CRM implementation
In April 2010 issue of Mreža (www.bug.hr/mreza), the Croatian magazine for IT professionals, my new article on CRM will be published. Actually there are two articles, one about CRM implementation and the other about related sourcing options and the available technology choices. I post here the English preview of the implementation part - a 7 points resume of the proposed implementation advices - the 7 wisdoms for a successful CRM implementation:
“Tasting” the McCafe’ business model
McDonalds announcement to introduce McCafe' line of business brought many controversies during past year or so. One of the comments from a journalist was about hard-to-immagine truck diver who jumped in McDonalds for a fast and cheap hamburger lunch, asking a fancy cup of latte macchiato. Is this a problem? I went to the Zagreb McCafe and "had a taste" in person of the newly introduced McDonalds business model. Read about it in the furhter text and let me know what do you think.
Categories: Posts, Sales, marketing & similar stuff Tags: business model, customer service, marketing, McCafe, McDonalds
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