Summary of the first year of Alen’s Think Place

The first full year of Alen’s Think Place is represented by 12 peaces of written work. Here are the summaries and links to 5 business articles translated to Englsih, 5 blog posts and 2 reviews of positioning / branding strategies…

The 2010 was the first full year of Alen’s Think Place is represented by 12 peaces of written work:

  • 5 translations of my articles published in Croatian business magazines during the past decade. Mostly on CRM.
  • 5 classical blog posts. Some of those were quick thoughts, and some other were excerpts from my recent articles
  • 2 reviews of positioning / branding approaches (McDonalds and Cedevita)

Alen’s think place is meant for business professionals, mostly for those who deal with sales, marketing, CRM and business strategies in general. I hope that you have found value for yourself and that you will keep finding it at

CRM education – the follow up

I used the to write the follow up of the CRM seminar I hosed. The conclusions are interesting to any professional dealing with CRM.

The CRM seminar redesign – the whys and hows

In this post I announced the facelift of my CRM seminar and shared some thoughts about the approach.

The “bdp Triangle” – my Article on challenges of telesales campaigns – (English translation), Liderpress, 11/2005

The “bdp Triangle” is among my best sales concepts….

Cedevita tea: “Dad does it dissolve in water?”

I just couldn’t resist to write the article about this unconsistent branding approach…

Redefining the concept of Alen’s Think Place – the imperative of consistency

A small “Alen’s ThinkPlace” strategy: consistent content to the consistent audience using a single language…

My Article on Organizational Gaps in CRM (translated to English), Banka magazine, March 2003

The article elaborates the problem of a “CRM organization”…

Story about Mr. S and the failed CRM project

Small insight in my latest article published in Mreza magazine through a story inspired by a true event…

7 wisdoms for a successful CRM implementation

English preview of the implementation part of my April article – the 7 wisdom for a successful CRM implementation…

My Article on CRM customization (translated to English), Banka magazine, September 2002

The concepts from this article from 2002 are just today becoming really mature and useable…

“Tasting” the McCafe’ business model

In 2010 this was one of the most read articles at Check why…

My article on IVR systems – PART 2 (translated to English), Banka magazine, May 2002

A pretty long article about Interactive Voice Response set in two parts. Still relevant, but with the major change about the handy nature of mobile Internet access. Read first the part one below 🙂

My article on IVR systems – PART 1 (translated to English), Banka magazine, May 2002

Part one of the above article.

All of the work above is copyright of Alen Gojceta. If you use it in academic or professional publications, please cite the author and the respective sources.

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